About Us
Edge by CrisMo" is a fashion brand that blends minimalism with bold, contemporary elements. It could be defined as an urban, lifestyle-focused fashion store offering trendy yet simple designs. Here are some key aspects of the brand:
Store Concept:
1. Minimalist Design: The focus is on clean, sleek styles with subtle yet striking details. The brand can feature pieces like plain T-shirts, sweatshirts, leggings, and sneakers that emphasize effortless style.
2. Bold Typography/Word Art: Incorporating simple words or phrases, like "Edge" and "Empower", which evoke strength, confidence, and individuality.
3. Urban Aesthetic: Modern, versatile pieces that can easily transition between casual, streetwear, and chic styles.
4. Focus on Comfort and Quality: Offering clothing that combines style with comfort, using soft fabrics and simple, flattering cuts.
5. Sustainability: As minimalist fashion often ties into sustainable trends, you can emphasize eco-friendly materials or ethical production.
Target Audience:
Young adults (both men and women) who appreciate minimalist fashion with a modern twist.
Those who want versatile, easy-to-wear clothes for both casual and semi-casual settings.
Customers who are into bold, empowering statements and understated design.
Product Range:
T-shirts, sweatshirts, and leggings featuring minimalist graphics or empowering words.
Sneakers that fit the sleek, modern, and minimalist look.
Accessories could include simple jewelry or minimalist bags to complement the clothing range.
Vibe:
Modern, empowering, and minimalist with a touch of edgy creativity. The brand aims to reflect individuality and confidence through understated, well-crafted designs.
Edge by CrisMo was born from a shared vision between two creatives who saw fashion as more than just clothing—it’s a statement of confidence, individuality, and bold expression.
Inspired by the desire to break free from ordinary styles, we set out to design a collection where minimalism meets edge. From T-shirts to sneakers and sportswear, every piece is crafted for those who embrace their own unique style—effortless, versatile, and unapologetic.
What started as an idea has grown into a movement—one that encourages you to wear the edge, live the style, and redefine fashion on your own terms. As we continue to evolve, our vision remains the same: to create fashion that empowers, inspires, and leaves a lasting impact.